Privacy Policy
Privacy Policy of Lofoten Mountain Guides AS
Data Controller
Lofoten Mountain Guides AS, represented by its managing director, Jonas Dahlstrup, is responsible for processing personal data.
This statement provides the information you are entitled to when personal data is collected from our website (by Section 19 of the Norwegian Personal Data Act) and general details about how we process personal data (Section 18, Paragraph 1 of the Norwegian Personal Data Act).
What personal data do we collect, and why
Web Analytics and Cookies
Google Analytics
We analyse visitor behaviour using the Google Analytics tool to create a user-friendly website.
Google Analytics uses cookies (small text files stored on the user’s computer) to record IP addresses and track user movements on our site. Examples of what this data provides:
The number of visitors to specific pages.
The duration of visits.
The source of the visitors.
The browsers used.
These cookies do not link the user’s activity to them as an individual.
The data collected by Google Analytics is stored on Google servers in the USA and is subject to Google’s privacy policy.
IP Addresses
An IP address is considered personal data as it can be traced back to specific hardware and, thus, an individual. Lofoten Mountain Guides AS uses Google Analytics’ anonymisation feature, which processes the IP address before storage, ensuring it cannot identify individual users.
Google Tag Manager
We use Google Tag Manager (GTM) to improve user experiences by customising and offering targeted content. GTM tracks user behaviour anonymously and integrates this data into Google Analytics.
Facebook Pixel
Facebook Pixel is used to track user behaviour originating from Facebook. This data helps us:
Measure traffic from Facebook.
Deliver targeted communication.
Measure conversions from Facebook ads.
This information is used to segment audiences rather than identify individuals. Facebook may access user behaviour data for those clicking through to our site. For more details, see Facebook’s Data Policy.
Services
Bilberry Booking
When contacting us via website forms or booking activities, the entered data (e.g., name, phone number, email, address) is stored in our booking system, Bilberry (bilberry.no). Data is retained as long as necessary to fulfil the service agreement.
Mailchimp Newsletters
You can subscribe to our newsletter to receive updates and offers via email. We store your name and email in Mailchimp (mailchimp.com). We can track whether you open our emails and which links you click. You can unsubscribe at any time using the link in our emails.
Who We Share Your Data With
We use cookies across our websites (see above). Data submitted through forms is sent to us via encrypted email and stored securely in our form management tools.
Data processors, bound by confidentiality agreements, store submitted data on their servers.
Your Rights Regarding Your Data
If you have booked or purchased through our website, you can request a copy of all personal data we have about you, including what you provided. You can also request that we delete all personal data except data we must retain for administrative, legal, or security reasons.
For any questions or concerns about this policy or our processing of personal data, don’t hesitate to get in touch with us at: [email protected]